Choosing a good printing company can be a very unique challenge. Most people do not have to get items printed in bulk often. Printing 1000 pamphlets for your small business could last you years. So how do you find a good printing company when you aren’t in the industry very often? Well, here are a few tips of things to look for when choosing your next printing company!
Quality – Quality is the most important thing for a good printing company. Everything should be done with high quality paper and ink. The quality of the material used reflects on you and your brand. You want customers to attribute your brand or promotion with high quality. Brand recognition is crucial for any company. Materials matter!
Long Life – You want a product that is going to last! This means that the 1000 pamphlets need to last until each of your 1000 customers have read them. Whether that is in 5 weeks or 5 years! A good Printing company will produce quality work that can last for as long as you need it to!
Lead time – many of the large printing companies have lead times. This means it will take a few days to print your item. You want a company here that has a low lead time so your items can be printed promptly. A low lead time usually means that printing company has competitive technology and can print hundreds of thousands of items in one day!
Cost – And of course, cost is a big factor. The more you print, the less each unit will cost to print for almost any printing company. Look out for these deals as competitive pricing is a great sign of a good printing company.
If you focus on these few things, you are sure to find the perfect printing company for your needs! Price, quality, and the amount of time and item takes to be produced greatly affect your business. This means you have to find a printing company that can help your business as much as possible!
At CPC, we provide magazine printing services as well as catalog printing, manual printing, direct mailers (including postcards and flyers), tourism guides and promotional services for businesses throughout Minnesota, Wisconsin, Iowa, Illinois, Indiana and all regions of the United States and beyond. Our commercial printing services are relied upon by small business owners, large corporations, government organizations, print brokers, advertising agencies, as well as other commercial printing companies. Contact us today for world-class customer service on your next magazine printing project.
