Did you know that Pantone announced their Color of the Year as Classic Blue? This color is described as “regal, restrained and boundless” by many writers, including Pantone’s vice president. You can choose to utilize all of what Classic Blue is, whether in nature or in people. Or you can choose to push boundaries and [...]
When having magazines or brochures professionally printed, you may have to determine what is the best way to bind your publication. What are the different options for doing that? You will want to weigh the pros and cons of saddle stitch vs. perfect bound for your publication. Saddle stitch and perfect bound are both commonly [...]
You have decided to create your own magazine, and you need to find the best magazine printing company to make it a reality. What are some tips to do this? What should you take into consideration when finding a printing company to print your magazine? How should you research, so you feel confident in the [...]
Brochures are an effective tool to market your real estate business and sell more homes. A brochure with high-quality photographs, well-written information, and QR codes may be the best way to develop a 360° home selling campaign. Brochures used in conjunction with digital and social media marketing will be the most thorough way to reach [...]
Subscription box companies are the new and efficient way to do business. This current business model allows businesses and their customers to establish more personal relationships by catering to a customer’s unique tastes and needs. A subscription box business can introduce unique products to an invested and interested audience. Your subscription box business can use [...]
Growing your business is all about bringing your product or service to as many people out there who are in your target market. However, sometimes, it may feel as if there is so much noise out there that it is hard to get your business noticed! All of this can all be very frustrating but [...]
In the past, business owners needed to use print services for their subscription-based business. It was not until the advent of the internet and then its rampant growth that business owners moved solely to digital communication with their subscribers. Like with any shiny new thing, people were excited, and businesses were trying to replace print [...]
Catalog printing may seem like an outdated medium for marketing but print catalogs can help your business stand out from the competition. Catalogs may help your company gain a competitive edge because many people prefer reading physical media as opposed to digital. A catalog allows the customer to slow down and enjoy the marketing experience. [...]
Are you a fan of control and consistency? If so, then Paragraph Styles are probably already your friends. These little gems not only allow you to quickly format large chunks of text, they can help you locate and eliminate certain text problems as well. As you know, black text needs to be colored with the [...]
OR: Am I going to be howling mad that my file isn’t perfectly perfect for perfect bound? Let’s be honest: there’s something about a perfect bound publication that says it’s a piece worth hanging onto. The square spine and heavier cover stock suggest that the content is meant to be referenced again and again. A [...]
