Magazines are one of the timeless pieces of media that will remain a classic way to promote, inform, and market for years to come. Magazines have been around for many years and will continue to be a staple in many homes and businesses. With magazines sticking around, it begs the question of how high quality of material you even need if magazine readers are always going to read? High-quality printing actually does impact readership more than most think.
Brand Recognition – Many magazine brands have their own group of followers; people who will look specifically for their magazine. If the quality of the magazine printing was poor it would be very noticeable. If you have two magazines displaying the same type of products, a consumer would assume the one that has higher quality magazine printing, the one that feels better in their hand and to turn, would be the more premium option and start associating that to your products.
Longevity – High-quality magazine printing lasts longer than low quality prints. They are thicker, easier to flip, and less likely to tear. These magazines will last longer with normal wear and tear and will end up getting passed on to many more people. Imagine you are at a doctor's office and there is a magazine with rips and tears in the cover and a magazine without. Which one do you pick up?
Absorption – When flipping through a magazine, nobody will remember everything that magazine has to offer. At doctors' offices or magazine stands, many magazines are usually flipped through by one person. The best way to keep your magazine content in the minds of your viewers is for it to look and feel like a high-quality magazine. This will make your customers more likely to buy the magazine and even remember the products and services that are inside.
High-quality magazine printing really helps show the world what kind of products and services you have to offer. It brings in more readers, lasts longer, and helps your readers really take in the content. Consider printing your next magazine with some high-quality printing!
At CPC, we provide magazine printing services as well as catalog printing, manual printing, direct mailers (including postcards and flyers), tourism guides and promotional services for businesses throughout Minnesota, Wisconsin, Iowa, Illinois, Indiana and all regions of the United States and beyond. Our commercial printing services are relied upon by small business owners, large corporations, government organizations, print brokers, advertising agencies, as well as other commercial printing companies. Contact us today for world-class customer service on your next magazine printing project.
